Foodie Xpress: A brief insight on the Team 8 Side Hustle Bootcamp Project
About
A mobile application that allows users to order food from nearby restaurants or eateries and has it delivered to their desired location. Foodie Xpress is an app for smartphones and tablets that gives consumers a quick and easy way to order meals for delivery without having to go to the restaurant themselves.
Order Food With No Hassle in the Delivery
Design Brief
Foodie Xpress is an app for smartphones and tablets that gives consumers a quick and easy way to order meals for delivery without having to go to the restaurant themselves.
Cross Channels
This product works across all platforms (Web, IOS, Andriod) with great responsiveness. This is majorly to enable all users to have access to the product seamlessly.
Critical Success Factors
The following are the crucial success factors: cheap Delivery cost; user-friendly interface; speedy delivery; and multiple choice of payment
Problems
The identified problems incudes: Inability to cancel orders; poor customer service; and get refund page.
Design Scope
2. Design Process
We started our project as a user-centric approach, addressing the whole user experience from existing food delivery application, we carried out user research and user interview which help us defining the problem statement then starting our design journey.
Empathize Phase
The stakeholders were extensively briefed on the core objective of this product and how intriguing it will be to have an app ready to solve the existing issues associated with food delivery apps.
Survey Questions
Q1. Have you ever ordered food online?
Q2. If yes, how often?
Q3. What is your preferred method of ordering?
Q4. What is your favorite food app?
Q5. What is your preferred mode of payment?
Q6. What are the most important factors you consider before
choosing your food app?
Q7. What are the problems you experienced with your food app?
Define Phase
Out of the data garnered from the survey conducted, I selected one user for form proforma in other to highlight his bottleneck and objective of using the app.
Competitive Analysis
Competitive analysis: A competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics.
It helps us determine the strength and weakness of the competitors. Using existing food delivery applications, we discover the following challenges: Inability to track their order; Late delivery; Too expensive; Too much content on the UI, confusing users on what to choose; Inability to cancel orders.
3. Ideate Phase
Brainstorming: It was time to generate a variety of ideas after thoroughly comprehending the issues. We employ the brainstorming technique to define the problems and come up with creative solutions.
Affinity Mapping: Affinity as affinity diagramming, snowballing, or collaborative sorting, is the process of creating an affinity diagram. Simply, it's when you gather qualitative information about your users and group it by category.
Pain points:
Inability to speak to the vendor directly; Inability to cancel orders; and No get refund feature.
Goal:
Ability to cancel within a specific; chat box feature to speak to the vendor; and Inclusion of cancel order feature.
Testing Phase
We conducted a usability test with two participants, this is to enable us ascertain if the app solves the existing issues it’s targeted at solving. The results obtained were quite impressive and although there were negative feedback too.
However, we took the impressive ones to motivate ourselves and used the negative ones to improve ourselves and improve the app’s usability.
Task Assigned: Place order and give special instructions to the vendor.
Try interacting with the customer representative through the app
Track your delivery while you wait for your orders.
Responses: I was able to place my order giving some specific instructions on how I want my food - Janet
The customer care representative responded almost immediately but could not solve my problem - Chinedu
I was thrilled to see that I can access the live update on my orders and delivery status - Temitope.
